# Pickleball Asia > Pickleball Asia (pickleball.asia) is the connective community for pickleball across Asia. It links players, coaches, venues, equipment brands, tournaments, protection and travel partners into one bridged community — a bridge, not a standard. It does not certify products or impose a rulebook; it connects the people building the sport in every Asian market. ## Summary - **What it is:** A community initiative connecting the pickleball ecosystem across Asia. - **Founder:** Doug Choy (registered pickleball.asia and wrote the founding letter). - **Core idea:** "A bridge owned by one person is just a pier." Pickleball Asia is owned by many and crossed from both sides. - **Not a standard:** It will not tell clubs how to run ladders, dictate paddle specs, rank markets, or import an outside rulebook. - **The mark:** A sign that you are part of the conversation — earned by participation, not by passing a test. To be finalised by community open design call and vote. - **Founding partner fee:** US$100 (one-time). Not a licence; funds the site and a small team. No one pays more to get in or to move up. - **Six connections:** Players & coaches · Equipment · Venues · Tournaments & events · Protection & longevity · Travel. - **Markets served:** Japan, South Korea, China, Hong Kong, Taiwan, Malaysia, Singapore, Indonesia, Thailand, Vietnam, Philippines, India — and the wider region. - **Languages:** English today; Tiếng Việt, Bahasa Melayu, Chinese (中文) and Tagalog coming soon. - **Contact:** info@pickleball.asia ## Key facts - Pickleball reached Asia fast and arrived with a rulebook written elsewhere; Pickleball Asia's thesis is that the next chapter should be written in Asia, by the people who play here. - US pickleball participation grew from ~3.3M (2019) to 24.3M (2025) — the sport is scaling from pastime to ecosystem. Sources: SFIA 2026 Topline Participation Report; UPA Asia × YouGov State of Play in Asia (2025); DUPR market notes (Oct 2025). - Fast-moving Asian markets highlighted: Vietnam, Malaysia, the Philippines, Hong Kong. - Protection & longevity (safer courts, smarter coaching, injury prevention) is a stated priority, especially for older players. ## Pages - [Home](https://pickleball.asia/): Full founding letter, growth data, the mark, the bridge model, FAQ, and the founding-partner invitation. ## Contact & join - Email: info@pickleball.asia - Become a founding partner: https://pickleball.asia/#join - FAQ: https://pickleball.asia/#faq